Use cases

One tool. Many ways to collect leads.

See how different businesses can use the seven game types, from prize wheel and scratch card to dice roll and daily reward. The suggestions are starting points you can adapt.

Trade show booth

Goal

Draw people to your booth and collect qualified leads without paper forms.

Recommended game

Prize wheel, slot machine, or pick-a-card in kiosk mode on a tablet, with a QR code so more people can play at once on their own phones.

Suggested prizes

  • Coffee mug and pen (high weight, large stock)
  • T-shirt (low weight, low stock)
  • Raffle ticket for the grand prize
  • Gift card (very low weight, 1โ€“2 in stock)

Setup tips

  • Open /p/ID?kiosk=1 in full screen. The game resets between participants.
  • Show the QR code on a poster or screen to ease the line.
  • Use "Redeem prize" in the dashboard when people pick up their prize.
  • Set stock on everything you actually bring with you.

Fields to collect

  • Name
  • Email
  • Company
  • Mobile (optional)
  • Custom field: "What are you interested in?"

Starter template

Trade show booth: giveaways. Select it when you create the campaign and customize prizes and text.

Recommended print: Roll-up banner, 40 cm floor sticker, and DL flyer. Business cards for sales conversations. See print materials
The prizes and numbers above are suggestions. Adjust them to your own budget.Create your campaign

Online store

Goal

Grow your email subscribers and give hesitant visitors a reason to buy now.

Recommended game

Prize wheel as a pop-up, ideally with exit intent. Daily reward suits regular customers you want to come back.

Suggested prizes

  • 10% off (high weight)
  • Free shipping
  • 20% off (limited stock)
  • "Try again" to control costs

Setup tips

  • Use data-exit-intent="true" and a delay of a few seconds.
  • Add a CTA button to the online store on the win screen.
  • Pro: automatically email winners their code.
  • Send leads on to your newsletter tool via webhook.

Fields to collect

  • Email (required)
  • Name (optional)
  • Marketing consent

Starter template

Online store: discount. Select it when you create the campaign and customize prizes and text.

Recommended print: QR card and round sticker in the package, so the customer can play next time. See print materials
The prizes and numbers above are suggestions. Adjust them to your own budget.Create your campaign

Restaurant and cafe

Goal

Get guests to come back and fill quiet days.

Recommended game

Scratch card, pick-a-card, or prize wheel via a QR code on the table or receipt. Daily reward can bring guests back.

Suggested prizes

  • Free coffee
  • Free dessert with a main course
  • 2-for-1 drink
  • Dinner for two (stock 2)

Setup tips

  • Print the QR code on table cards, receipts, or menus.
  • State the validity in the prize text ("Valid on your next visit").
  • The server redeems the code in the dashboard.
  • Set an end date so offers don't last forever.

Fields to collect

  • Name
  • Email
  • Mobile (optional)
  • Marketing consent

Starter template

Restaurant and cafe. Select it when you create the campaign and customize prizes and text.

Recommended print: A5 table stand on the tables and QR cards as coasters. See print materials
The prizes and numbers above are suggestions. Adjust them to your own budget.Create your campaign

Physical store

Goal

Turn passersby into customers and build a local customer list.

Recommended game

Scratch card or gift pick via a QR poster in the window and at the register.

Suggested prizes

  • Discount on your next purchase
  • Free gift with purchase
  • Gift card (low weight, low stock)
  • "Thanks for playing"

Setup tips

  • Poster with a QR code in the window and at the register. Order it in the dashboard under Print materials.
  • The prize is redeemed at the checkout with the code.
  • One game per email prevents repeated attempts.
  • Ask for newsletter consent, but don't require it.

Fields to collect

  • Name
  • Email
  • Custom field: postal code

Starter template

Online store: discount. Select it when you create the campaign and customize prizes and text.

Recommended print: A4 poster in the window, round sticker at the checkout, and QR cards in the bag. See print materials
The prizes and numbers above are suggestions. Adjust them to your own budget.Create your campaign

Events

Goal

Create engagement, collect a participant list, and give sponsors visibility.

Recommended game

Slot machine, dice roll, or prize wheel in kiosk mode, QR code on a large screen.

Suggested prizes

  • Drink voucher
  • Sponsor merch
  • Ticket to the next event (low stock)
  • Raffle ticket

Setup tips

  • Set a start and end date for the event.
  • Use "max games" to stay within budget.
  • Multiple tablets can run the same campaign.
  • Put the sponsor logo in the design.

Fields to collect

  • Name
  • Email
  • Custom field: "How did you hear about the event?"

Starter template

Trade show booth: giveaways. Select it when you create the campaign and customize prizes and text.

Recommended print: A3 poster, roll-up banner, and 40 cm floor sticker. A5 flyers to hand out. See print materials
The prizes and numbers above are suggestions. Adjust them to your own budget.Create your campaign

Gyms, hairdressers, and services

Goal

Get new customers to book their first appointment and reactivate old customers.

Recommended game

Gift pick or prize wheel, with a link to booking.

Suggested prizes

  • Free trial week or trial class
  • 20% off your first visit
  • Free product
  • Membership discount (low stock)

Setup tips

  • Add the booking link as a CTA button on the win screen.
  • Set an end date to create urgency.
  • A mobile number makes it easy to follow up by SMS (outside Leadwin).
  • Follow up within 24 hours.

Fields to collect

  • Name
  • Mobile
  • Email
  • Custom field: "What are you most interested in?"

Starter template

Online store: discount. Select it when you create the campaign and customize prizes and text.

Recommended print: A4 poster at reception and business cards with a QR code on the back. See print materials
The prizes and numbers above are suggestions. Adjust them to your own budget.Create your campaign

Car dealerships and real estate

Goal

Get qualified, high-value leads, such as test drives, viewings, or valuations.

Recommended game

Prize wheel or gift pick with prizes that require an inquiry.

Suggested prizes

  • Free car wash or service check
  • Free home valuation
  • Accessory gift card (low weight, low stock)
  • "Thanks for playing"

Setup tips

  • Prizes that require contact give you more relevant leads.
  • Ask for a mobile number and clearly state what it will be used for.
  • Every lead is valuable, so follow up the same day.
  • Use a webhook to send leads to your CRM.

Fields to collect

  • Name
  • Mobile
  • Email
  • Custom field: "What are you interested in?"

Starter template

Trade show booth: giveaways. Select it when you create the campaign and customize prizes and text.

Recommended print: Business cards, A5 flyers for viewings, and an A3 poster on the premises. See print materials
The prizes and numbers above are suggestions. Adjust them to your own budget.Create your campaign

Newsletter and blog

Goal

Get more subscribers with a small, clear reward.

Recommended game

Prize wheel or gift pick, inline in the article or as a pop-up.

Suggested prizes

  • 5%, 10%, and 15% off
  • Free shipping
  • Free guide or template (digital)
  • Everyone wins something small

Setup tips

  • Use data-mode="inline" and data-target to place the game within the text.
  • Add a separate, optional checkbox for the newsletter.
  • Send new leads to your newsletter tool via webhook (Pro).
  • Template: "Newsletter: growth".

Fields to collect

  • Email (required)
  • Name (optional)
  • Marketing consent

Starter template

Newsletter: growth. Select it when you create the campaign and customize prizes and text.

The prizes and numbers above are suggestions. Adjust them to your own budget.Create your campaign

Can't find your use case?

The principles are the same in every industry: a clear prize, a short form, and good follow-up. See 14 campaign ideas or ask us.

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