Pricing

Simple pricing. Start free.

All plans include all seven game types. You just choose how many campaigns and games you need. All prices exclude VAT.

Monthly Yearly-20%

Free

For testing and small campaigns.

$0

Forever

  • 1 active campaign
  • 20 games per month
  • All seven game types
  • "Powered by Leadwin" badge
Get started
Most popular

Pro

For businesses that want to collect leads regularly.

$49 /mo

Billed monthly

  • 10 active campaigns
  • 5,000 games per month
  • Without the Leadwin badge
  • Webhooks
  • Email to winners
  • Custom CSS
Choose Pro

Business

For higher volume and special needs.

$149 /mo

Billed monthly

  • Unlimited campaigns
  • 50,000 games per month
  • Priority support
  • White-label
  • Everything in Pro
Choose Business

All prices exclude VAT. Yearly billing gives 20% off.

Comparison

Everything you get in every plan

Detailed plan comparison
 FreeProBusiness
Price (excl. VAT)$0$49/mo$149/mo
Volume
Active campaigns110Unlimited
Games per month205 00050 000
Games
Prize wheel✓✓✓
Scratch card✓✓✓
Gift pick✓✓✓
Slot machine✓✓✓
Setup and design
Ready-made templates✓✓✓
Colors, logo, and font✓✓✓
Prizes with weight and stock✓✓✓
Custom form fields and GDPR consent✓✓✓
Rules (1 game per email, dates, max games)✓✓✓
Custom CSS–✓✓
Without the "Powered by Leadwin" badge–✓✓
White-label––✓
Publishing and booths
Embed with one line of code✓✓✓
Pop-up, inline, and custom button✓✓✓
Booth mode and QR code✓✓✓
Prize code redemption✓✓✓
Leads and data
Dashboard and statistics✓✓✓
CSV export✓✓✓
Webhooks (Zapier, Make, n8n)–✓✓
Email to winners–✓✓
Support
Help center and email✓✓✓
Priority support––✓

All prices exclude VAT. The table scrolls sideways on small screens.

FAQ

Questions about pricing and limits

What happens when I reach 20 games?

When you've used up the 20 monthly games on the Free plan, the campaign shows a message that all prizes have been given out or that the campaign is unavailable until next month begins. Leads you've already collected are safe in the dashboard. To continue before then, you can upgrade to Pro (5,000 games per month) or Business (50,000).

What counts as one game?

Every game a visitor completes counts as one game, even when the outcome is "Try again" or no prize. Games are counted across all your campaigns in the same month.

When does the game limit reset?

The limit applies per month and resets when a new month begins. The dashboard shows how many games you've used and alerts you when you're approaching the limit.

What's the difference between Free and Pro?

Pro gives you 10 active campaigns, 5,000 games per month, removes the "Powered by Leadwin" badge, and unlocks webhooks, emails to winners, and custom CSS.

What do I get with Business?

Business has unlimited campaigns, 50,000 games per month, priority support, and white-label. Everything in Pro is included. Get in touch if you have special needs.

How many campaigns can I have?

The limit applies to active campaigns: 1 on Free, 10 on Pro, and unlimited on Business. To activate a new campaign on Free, you first need to pause the other one.

How does annual billing work?

If you choose annual billing, you get 20% off compared with monthly billing. The prices in the table update when you switch between monthly and annual.

Are prices with or without VAT?

All prices on the site are listed excl. VAT.

Do I need a credit card to get started?

No. You can create a free account and build your first campaign without entering a payment card.

What is the "Powered by Leadwin" badge?

On the Free plan, a small badge appears in the game. It's removed on Pro and Business.

How do I switch plans?

You can view and change your plan under Settings in the dashboard.

Didn't find the answer? See the help center or contact us.

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Get started free No credit card · Free plan with 20 games per month · GDPR-friendly